Video production & social content, out of Sarasota, Florida.
Brand films, testimonial spots, walkthroughs, and weekly short form.
Xero Shoes, Sandal Launch Spots
Xero Shoes was launching a new sandal line, and their creative team was already coming to Florida for a pickleball tournament, so we lined up a video shoot for the sandals while they were here. We produced it, and I spent about a month casting to find the right people. The crew was a director of photography, a camera assistant, hair and makeup, a grip and a production assistant, and Xero's own photographer was on set. I locked the locations and pulled the permits from the city.
We shot for two days between St. Pete Beach and Lido Key in Sarasota and covered every sandal in the line. The bigger job was the edit. All of it had to be organized into cohesive spots by model and colorway, which came out to more than seventy variations at thirty, fifteen and six seconds in three aspect ratios. It had been a while since I was on a commercial shoot like this. The footage came out the way everyone hoped, and Xero got a lot of variety out of two days. A few of the cuts are below.
The shoot schedule, both days
Better at Beach, Testimonial Spot
Mark Burik founded Better at Beach and plays professionally. He had seen my work online and knew story driven video is what I do. Most of the brand's content was straight tutorial, and he wanted something different.
The stories were already there. Players who signed up for a camp skeptical and now take time off work and travel to train, because they fell for the sport, the community and the coaches. It is a testimonial, but for Better at Beach it was a first step toward putting the players themselves on screen, and for a short video I think it gets there.
Nichole Zych, Wellen Park Walkthrough
Nichole is a real estate agent. This is a walkthrough of a house in Wellen Park, a newer community with some very nice developments in it.
Her point was that at this price range it's rare for a house, even a nice one, to have finishes like these, and some of the builders in Wellen Park paid real attention to those details. So the video starts on the finishes, then opens up to the community, the schools and the amenities, and what living there actually looks like.
Loyd Robbins & Co, Brand Film
Loyd has lived in Sarasota since he was a kid, and most of what he grew up around has changed. Downtown, east of the highway, all of it. A lot of people who have been here a long time see that change as a loss.
Loyd sees it differently. Development is what made it possible for his family to run a business here and take the boat out on a weekend. Sarasota couldn't support that kind of life before. Most of us live that lifestyle while criticizing the development that built it. He isn't picking sides in this film. He walks through projects he has been part of, some of them deals on land where he grew up that is now an office park, and what they brought to the area. It is an angle only Loyd Robbins & Co could take, and it shows how well he knows this town, which is the real reason people work with him.
Behind the scenes
Short form
Emphasis on socials
Working with businesses of all sizes, I’ve found 3 things to be true.
- Everyone feels like they need to be on social media.
- Everyone struggles with what to say online, and how to actually grow.
- Many are left feeling frustrated, unsure of how to approach their online presence.
My goal is to simplify all of this for you. From idea generation and production to editing and sharing, I know this process inside and out.
I’ve worked in short form since it exploded in 2018, and most of the content online is not very good.
Businesses, creatives, and influencers stopped working like artists and started producing like TV studios.
Consistency and volume matter. When they replace honest intention for the human on the other end of the screen, it falls apart.
How it works
What you get, every week.
- Research
- I do pre-production research to feel out what's working, where your audience exists, and what they like to watch. Your only obligation is to show up and shoot.
- Scriptwriting
- I nail down weekly video hooks, topics, and scripts for you, so that filming is efficient and videos are effective.
- Production
- I film with you on a weekly basis for high end, beautiful short form video that feels more like mini films for your audience.
- Editing
- The editing of short form video is where I develop the personality and pace of each post. It is important and tedious, and I handle all of it.
- Management
- I handle all aspects of account management, including writing captions, hashtags, posting, and analytics.
Retainers start at $995 a month. See how it works
Contact
Inquire to work together.
Or send a note through the form. I’ll get back to you within 24 hours.